CASE STUDY
How we helped Digital360 generate $3.7M+ in pipeline with 68 qualified opportunities
How Growth Cab positioned Digital360 as the go-to partner for AI-driven brand visibility, opening qualified conversations with marketing leaders across Europe.
Digital360
Digital Transformation & Advisory · Milan, Italy · 201-500 employees
78
Qualified opportunities opened
27%
Average close rate
$3.7M+
Pipeline generated
AT A GLANCE
COMPANY
Digital360
INDUSTRY
Digital Transformation
HEADQUARTERS
Milan, Italy
HEADCOUNT
201 to 500 employees
CHANNELS
LinkedIn, Email
THE GOAL
Position Digital360 as the partner for AI-driven brand visibility
Digital360 is a digital transformation and advisory group that helps companies modernize their operations, marketing, and sales through consulting, technology adoption, and demand generation services.The goal was clear: open qualified conversations with marketing leaders and position Digital360 as the partner to measure and improve brand visibility inside AI-driven search.
"AI search is replacing traditional SEO as the main visibility layer. Digital360 helps you understand how your brand is surfaced, perceived, and compared by AI."
THE EXECUTION
A laser-focused outbound strategy for one core shift
Growth Cab designed and executed a focused outbound campaign centered on one powerful insight: AI search is reshaping how brands are discovered. The strategy was built on three pillars.
01
Precision targeting
Targeted CMOs, Heads of Marketing, SEO Managers, and Brand Managers at enterprise companies across automotive, consumer goods, digital marketplaces, and enterprise software.
02
One core narrative
Focused on one powerful shift: AI search is replacing traditional SEO as the main visibility layer. Every touchpoint reinforced this single insight to cut through the noise.
03
Outcome-driven positioning
Positioned Digital360 around one clear outcome: understand how your brand is surfaced, perceived, and compared by AI. This made every conversation about the prospect's visibility, not the product.
THE RESULTS
$3.7M+ in pipeline from qualified conversations
The campaign delivered measurable pipeline impact, opening doors to enterprise brands across multiple verticals.
78
Qualified opportunities opened
27%
Average close rate across all opportunities
$3.7M+
Forecast pipeline generated
Key Takeaway
When the message is sharp and the targeting is precise, outbound becomes a pipeline engine. By focusing on one core shift and one clear outcome, Growth Cab helped Digital360 open enterprise-level conversations at scale.The result: 78 qualified opportunities, a 27% close rate, and $3.7M+ in forecast pipeline from marketing leaders who were ready to act.
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