CASE STUDY
Driving $10.4M+ in pipeline for Ennova through 33 qualified opportunities and a 23% close rate
How Growth Cab helped Ennova Research initiate strategic conversations with companies looking to modernize products, services, and operations through AI, data, IoT, and cloud technologies.
Ennova Research
Innovation & R&D · Venezia, Italy · 51-200 employees
33
Qualified opportunities opened
23%
Average close rate
$10.4M+
Pipeline generated
AT A GLANCE
COMPANY
Ennova Research
INDUSTRY
Innovation
HEADQUARTERS
Venezia, Italy
HEADCOUNT
51 to 200 employees
CHANNELS
LinkedIn, Email
THE GOAL
Position Ennova as a path to measurable digital innovation outcomes
Ennova Research is a tech R&D and innovation company that helps businesses design and build advanced digital solutions using AI, data, IoT, and cloud technologies to solve complex operational problems.The goal was to initiate strategic conversations with companies looking to modernize products, services, and operations, positioning Ennova as a way to turn digital innovation into measurable business outcomes.
"Where can technology create immediate economic value? That was the one question that opened every door."
THE EXECUTION
Engaging decision-makers across innovation, operations, and digital transformation
Growth Cab designed and executed a focused outbound campaign centered on one core question: where can technology create immediate economic value? The strategy engaged senior decision-makers across multiple verticals.
01
Senior decision-maker targeting
Engaged C-suite and senior leaders across innovation, operations, and digital transformation functions at enterprise companies.
02
One core question
Focused on one powerful question: where can technology create immediate economic value? Every touchpoint reinforced this single theme to cut through the noise.
03
Multi-vertical approach
Opened conversations with leading enterprise brands across luxury, energy, pharmaceuticals, industrial automation, and high-performance manufacturing.
THE RESULTS
$10.4M+ in pipeline from 33 qualified conversations
The campaign delivered significant pipeline impact, opening doors to leading enterprise players across luxury, energy, pharmaceuticals, industrial automation, and high-performance manufacturing.
33
Qualified opportunities opened
23%
Average close rate
$10.4M+
Pipeline generated
Key Takeaway
When the message is sharp and the targeting is precise, outbound becomes a pipeline engine. By focusing on one core question and engaging senior decision-makers, Growth Cab helped Ennova open enterprise-level conversations at scale.The result: 33 qualified opportunities, a 23% close rate, and $10.4M+ in pipeline generated from decision-makers across luxury, energy, pharmaceuticals, industrial automation, and high-performance manufacturing.
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