CASE STUDY
Positioning La Growth Machine's voice outreach to 20,000 decision-makers in 10 days
How Growth Cab helped La Growth Machine launch their voice outreach feature and drive immediate adoption by reaching 20,000 GTM decision-makers through LinkedIn in just 10 days.
La Growth Machine
Software Development · Paris, France · 51-200 employees
20,000+
Revenue decision-makers reached
10 days
From launch to full market impact
High-intent
Consistent inbound MQLs from ICP profiles
AT A GLANCE
COMPANY
La Growth Machine
INDUSTRY
Software Development
HEADQUARTERS
Paris, France
HEADCOUNT
51 to 200 employees
CHANNELS
LinkedIn (posts + outbound)
THE CHALLENGE
Launching a new feature in a crowded market demands speed and precision
La Growth Machine had built a powerful new voice outreach feature for their multichannel sales automation platform. The capability was a genuine differentiator, letting B2B teams add personalized voice messages to their LinkedIn, email, and outbound sequences.But shipping the feature was only half the battle. The real challenge was getting it in front of GTM decision-makers fast and driving immediate adoption before competitors could respond.They needed a partner who could move at startup speed, targeting only the people who buy and implement sales tools, and generate real pipeline from the launch.
"We needed to make GTM leaders understand that voice outreach is the next frontier in multichannel sales, and La Growth Machine is the platform that delivers it."
THE EXECUTION
A 10-day blitz targeting GTM decision-makers
Growth Cab designed and executed a rapid-fire launch campaign to position La Growth Machine's voice outreach feature directly in front of revenue leaders. The strategy centered on four pillars.
01
LinkedIn as the distribution engine
The message was distributed through a combination of LinkedIn posts and targeted outbound sequences. This dual approach created both organic reach and direct engagement with the right profiles.
02
Targeting only GTM decision-makers
Every touchpoint was designed for one audience: the people who choose and implement sales automation tools. No vanity impressions. Only revenue leaders, sales directors, and growth operators.
03
Lead magnet distribution for conversions
Conversions were maximized through strategic lead magnet distribution, turning attention into high-intent MQLs. The content was built to educate and convert simultaneously.
THE RESULTS
Measurable impact in 10 days
The campaign delivered rapid, high-impact results that validated the launch strategy and channel focus.
20K+
Revenue decision-makers reached via LinkedIn
10 days
From feature launch to full market awareness
Consistent
Inbound from ICP profiles generating high-intent MQLs
Key Takeaway
Launching a new feature is not just about shipping code. It is about creating urgency and putting it in front of the right people before the window closes.By concentrating on LinkedIn, targeting only GTM decision-makers, and scaling what generated replies and inbound, Growth Cab helped La Growth Machine turn a feature launch into a pipeline event in just 10 days.
Meet your next client in 32 days
from starting with Growth Cab
from starting with Growth Cab