CASE STUDY
Rolling out Maildoso's Google Workspace feature to 50,000 SaaS founders in 7 days
How Growth Cab helped Maildoso generate 1,200 website conversions and validate demand for their Google Workspace Infrastructure feature through a targeted LinkedIn and email launch to SaaS founders running outbound.
Maildoso
Email Infrastructure Platform · Granite Bay, California · 11-50 employees
50,000
SaaS founders reached
7 days
From launch to validated demand
1,200
Website conversions generated
AT A GLANCE
COMPANY
Maildoso
INDUSTRY
Software Development
HEADQUARTERS
Granite Bay, California
HEADCOUNT
11 to 50 employees
CHANNELS
LinkedIn + Email
THE GOAL
Validate demand for Google Workspace Infrastructure on launch day
Maildoso is an email infrastructure platform that helps B2B companies set up and manage domains and inboxes for cold email, ensuring high deliverability so outbound campaigns land in the inbox instead of spam.They were launching a new Google Workspace Infrastructure feature and needed to put it in front of their core audience fast. The goal: generate 1,200 website conversions (demo requests + paid sign-ups) in 7 days and validate real demand from SaaS founders running outbound.
"Higher deliverability means more replies. Google Workspace inboxes are the unlock."
THE EXECUTION
A 7-day launch sprint across LinkedIn and email
Growth Cab designed and executed a concentrated launch campaign to drive awareness and conversions for Maildoso's Google Workspace feature. The strategy centered on three pillars.
01
LinkedIn + email distribution
The launch was distributed through LinkedIn content and targeted email outreach, reaching SaaS founders where they already engage with product updates and growth tactics.
02
Targeting SaaS founders running outbound
Every piece of content was designed for one audience: SaaS founders who rely on cold email as a growth channel. These are the people who feel the pain of emails landing in spam and immediately understand the value of Google Workspace inboxes.
03
One outcome, one message
The feature was positioned around a single outcome: higher deliverability means more replies. No feature lists, no technical jargon. Just the result that matters to founders running outbound at scale.
THE RESULTS
Validated demand in 7 days
The launch sprint exceeded every target, generating strong inbound demand via DMs from ICP profiles alongside direct conversions.
50K
SaaS founders reached
1,200
Website conversions (demos + sign-ups)
350
Demo calls booked in 7 days
Key Takeaway
Launching a new feature is not just about shipping it. It is about making the right people feel the problem it solves on the day it goes live.By concentrating distribution through LinkedIn and email, targeting only SaaS founders running outbound, and positioning the feature around one clear outcome, Growth Cab helped Maildoso turn a feature launch into 180 paid sign-ups and strong inbound demand from ICP profiles.
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