CASE STUDY
Driving Prospeo V2's launch to 100,000+ revenue decision-makers in 90 days
How Growth Cab helped Prospeo reposition from a simple enrichment tool to a complete B2B database — and put it in front of the right audience at scale via LinkedIn.
Prospeo
B2B Data Platform · Toronto, Canada · 11-50 employees
100,000+
Revenue decision-makers reached
90 days
From launch to full market penetration
500
Website conversions generated
AT A GLANCE
COMPANY
Prospeo
INDUSTRY
Software Development
HEADQUARTERS
Toronto, Canada
HEADCOUNT
11 to 50 employees
CHANNELS
LinkedIn
THE CHALLENGE
The market still saw Prospeo as "just" an email enrichment tool
Prospeo had rebuilt its entire platform from the ground up. V2 was not a feature update. It was a fundamental shift in what the product offered.With 280M+ contacts, full people and company search, intent signals, and native CRM integrations, Prospeo V2 had evolved into a complete B2B database.But the market had not caught up. The challenge was clear: make decision-makers understand that Prospeo is no longer an enricher. It is a complete database and a real alternative to Apollo.io and ZoomInfo.
"Prospeo is no longer an enricher. It is a complete database and a real alternative to Apollo.io and ZoomInfo."
THE SOLUTION
A focused GTM campaign built for one audience
Growth Cab designed and executed a focused go-to-market campaign to reposition Prospeo in the minds of revenue decision-makers. The strategy centered on three pillars.
01
LinkedIn as the primary channel
Rather than spreading thin across multiple channels, Growth Cab concentrated all distribution through LinkedIn. That is where B2B revenue decision-makers already spend their time, enabling precise targeting and organic amplification.
02
Targeting only revenue decision-makers
Every piece of content was designed for one audience: the people who actually choose and buy B2B data tools. No vanity impressions, no spray and pray. Just focused messaging to the buyers who matter.
03
Scaling what works
Growth Cab ran daily iterations on messaging and creative, doubling down on content that generated traffic and sign-ups while cutting what did not perform. Every dollar went toward what actually drove conversions.
THE RESULTS
Measurable impact in 90 days
The campaign delivered high-impact results that validated both the repositioning strategy and the channel focus.
100K+
Revenue decision-makers reached via LinkedIn
500
Website conversions from high-intent prospects
90 days
From launch to validated market repositioning
Key Takeaway
Launching a major product evolution is not just about shipping features. It is about reshaping market perception.By concentrating on the right channel, the right audience, and relentlessly optimizing what worked, Growth Cab helped Prospeo break through the noise and establish V2 as a serious contender in the B2B data space.
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