CASE STUDY
From zero to $700K+ pipeline in 90 days for TendersTool with 25 qualified opportunities
How Growth Cab helped TendersTool open qualified conversations with public sector sales teams and position their platform as the way to identify demand before tenders are published.
TendersTool
Public Sector Intelligence · Madrid, Spain · 11-50 employees
25
Qualified opportunities opened
18%
Average close rate
$700K+
Pipeline generated
AT A GLANCE
COMPANY
TendersTool
INDUSTRY
Public Sector
HEADQUARTERS
Madrid, Spain
HEADCOUNT
11 to 50 employees
CHANNELS
LinkedIn, Email
THE GOAL
Generate opportunities with public sector sales teams
TendersTool is a market intelligence platform that collects and analyzes public sector data, including tenders, contracts, and budgets, to help companies identify and win government deals.The goal was clear: generate qualified opportunities with public sector sales teams and position TendersTool as the way to identify demand before tenders are published.
"Stop reacting to tenders. Start anticipating demand. TendersTool lets you act before competitors and enter deals earlier."
THE EXECUTION
From reacting to tenders to anticipating demand
Growth Cab designed and executed a focused outbound campaign centered on one core shift: from reacting to tenders to anticipating demand. The strategy was built on three pillars.
01
Precision targeting
Targeted decision-makers in public sector sales and business development at companies across IT infrastructure, cybersecurity, system integration, and large-scale digital services.
02
One core shift
Focused on one powerful narrative: stop reacting to tenders, start anticipating demand. Every touchpoint reinforced this single shift to cut through the noise.
03
Outcome-driven positioning
Positioned TendersTool around one clear outcome: act before competitors and enter deals earlier. This made every conversation about the prospect's competitive advantage, not the product.
THE RESULTS
$700K+ in pipeline from qualified conversations
The campaign delivered measurable pipeline impact, opening doors to leading enterprise players across IT infrastructure, cybersecurity, system integration, and large-scale digital services.
25
Qualified opportunities opened
18%
Average close rate
$700K+
Pipeline generated
Key Takeaway
When the message is sharp and the targeting is precise, outbound becomes a pipeline engine. By focusing on one core shift and one clear outcome, Growth Cab helped TendersTool open enterprise-level conversations at scale.The result: 25 qualified opportunities, an 18% close rate, and $700K+ in pipeline generated from public sector sales leaders who were ready to act.
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